Cadillac of Novi

In order to keep brand loyalty strong during these hard economic times, many car dealers and auto makers are offering free maintenance to customers who purchase from their franchises. Cadillac is offering up such incentives these days, and response is positive.

This practice is something new for most luxury auto makers, but those are the dealerships actually jumping on the chance to give something back to their public.

All 2011 Cadillac models will feature the Cadillac Premium Care Maintenance; offering free oil changes, free tire rotations, free engine and cabin air filters and free multi-point vehicle inspections. This will apply…

Having earned critical acclaim, industry awards and brisk sales, Cadillac CTS has moved into the vanguard of contemporary design. In doing so, Cadillac designers faced the question of what to do next. Their answer celebrates that design legacy with the exhilarating Cadillac CTS Coupe Concept, which premiered at the 2008 North American International Auto Show.

Cadillac today unveiled the CTS-V Sport Wagon show car, foreshadowing the next addition to its V-Series performance line. It combines the performance and luxury of the landmark CTS-V Sport Sedan with the dramatic design of the CTS Sport Wagon.

"The CTS-V Sport Wagon is a natural extension of both the V-Series and the CTS lineup, offering an uncompromising performance car to enthusiasts who want the extra room of a wagon," said Don Butler, vice president for Cadillac marketing. "The V-Series Sport Wagon is another hallmark of the dramatic presence and power of Cadillac vehicles."

The…

Lansing, Mich. - Cadillac's Lansing Grand River Assembly Plant has begun production of the 2011 CTS Coupe and started shipping models to U.S. dealerships ahead of schedule.  The all-new CTS Coupe has a starting price, including destination charges, of $38,990.

The CTS Coupe joins the CTS Sport Sedan and CTS Sport Wagon, an award-winning line that has been named to Car and Driver's 10 Best list for three straight years. All three CTS models and the Cadillac STS sedan are made at Lansing Grand River Assembly.

Lansing Grand River Assembly team members spent months preparing for the…