CADILLAC XTS Gaining Popularity Over in China
Those looking for a new Cadillac XTS from our dealership in Novi, MI, might be surprised to learn that the new model might be (partially) constructed overseas. The Cadillac XTS, which is supposed to hit dealer lots across North America later this year is gaining popularity in China.
At the 2012 Beijing Auto Show, Cadillac execs talked about the auto maker's popularity in China and how Chinese buyers love American vehicles. It's part of a bigger cultural obsession of all things American - from entertainment to automobiles and even fashion.
With the popularity and demand for the Cadillac XTS, it makes for the China market that the model be built on Chinese soil.
GM has big plans for Cadillac, "We will add one new model per year for China through 2016," GM CEO Dan Akerson said. "China is one of the fastest growing luxury markets," Akerson added.1
The luxury vehicle market grew 39% last year alone, and projections are for continued growth.
This strategy is also part of Cadillac's plan to grow the brand globally. In 2012 alone, GM sales grew 73% across the board there. XTS is being set up as a flagship of the automotive fleet here in America, taking over for the popular Cadillac CTS.
Models such as these are hits in both foreign and domestic markets. Expect the auto maker to produce more numbers of future XTS and ATS vehicles in order to cash in on growing demand worldwide. Best of all, it will create jobs globally.